Why do we scroll so much? Why do we get shown the exact content that we do? How well does TikTok know us, and does Meta listen to what we say?

Based on concrete questions about how social media feeds are created, Bår Stenvik provides insight into how algorithms and social media help to shape and direct our everyday lives. The lecture takes a closer look at who actually decides what we see throughout the day: ourselves, technology companies or artificial intelligence.

Bår Stenvik is an author and journalist and has published several non-fiction books. Among them are BLUFF – How cheating and self-deception make us real humans from 2014, The big game of surviving in the age of algorithms from 2020 and Who controls my feed? Artificial intelligence, social media and the battle for our attention from 2025.